TRENT REZNOR AND DR. DRE PLAN SUMMER LAUNCH FOR BEATS SERVICE
The fruits of the collaborative labor between Trent Reznor and Dr. Dre, called the Beats Electronics streaming service, now has a summer launch date. Jimmy Iovine, the chairperson for Interscope Geffen A&M and the Beats’ cofounder, dropped the date at a conference, where he talked more about the service.
“We are making tons and tons of curated lists,” he said. “If you go the gym, we’ll know where you are. So when you wake up in the morning, there will be a list waiting for you.”
These custom playlists are apparently quite popular; already 100 people are eager to create custom playlists. According to Iovine, the selectors of these playlists won’t be celebrities, but rather professionals. Reznor will be overseeing the entire playlist curation process as Beats’ chief creative officer.
Iovine notes that the service will cost about “$10 a month or whatever it is”, which is a resonable price. Source