BILLY CORGAN TO APPEAR IN FURNITURE STORE ADS TO PROMOTE RESISTANCE PRO

Published On February 17, 2013 | By Mike Mazzarone | Featured, Smashing Pumpkins

According to Chicagobusiness Smashing Pumpkins frontman Billy Corgan will be appearing in a series of commercials for Illinois based furniture chain – Walter E. Smithe. The reason? To promote his wrestling company – Resistance Pro.

Here is what Corgan had to say:

“Branding anything these days is a real challenge. We have to build credibility in the wrestling community. It’s based on visibility and name recognition.” And what better way to get visibility than with a local brand like Walter E. Smithe”

While the commercials haven’t been released yet we found a still which you can view below

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About The Author

Bio: Mike Mazarone graduated from the Connecticut School of Broadcasting in 2011 with a degree in communications, basically relegating him to better then you status (Except for boss Brett Buchanan). Before joining the AlternativeNation staff he was a contributor and producer to Brett Buchanan’s pro wrestling/MMA/comedy radio show – Barbaric Wrestling Radio, from 2006 to 2009. Mazzarone’s job there was to be a contributor and book interviews. After the show ended Buchanan hired Mazzarone right away to be AlternativeNation's head reporter. Contact: MJMazarrone (at) yahoo.com or; mike (at) alternativenation.net
  • Justin

    Do you know if it will only be shown in Illinois?

  • Spents

    So, BillCo is down on 90′s bands playing their greatest hits on tours and slams Soundgarden for releasing an album that would sound right at home in the 90′s, but then he goes and does….furniture commercials?

    I totally get it. Billy wants to revolutionize the furniture commercial market with new and edgy content. Take furniture commercials to the next level. No way those furniture commercials will sounds like they were made in the 90′s, no sir, not here. =)

  • Tastes Grungey

    Not a wrestling fan, but it’s pretty cool and respectable that Billy is doing this completely DIY. Pretty much built this company from the ground up.

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