According to Chicagobusiness Smashing Pumpkins frontman Billy Corgan will be appearing in a series of commercials for Illinois based furniture chain – Walter E. Smithe. The reason? To promote his wrestling company – Resistance Pro.
Here is what Corgan had to say:
“Branding anything these days is a real challenge. We have to build credibility in the wrestling community. It’s based on visibility and name recognition.” And what better way to get visibility than with a local brand like Walter E. Smithe”
While the commercials haven’t been released yet we found a still which you can view below