Hard Rock Announces Collaboration with GiG for Launch of New Online Casino


Just days after Hard Rock International announced their plan to launch an online casino for the New Jersey market, news surfaced of their partnership with one of the fastest-growing igaming companies, GiG (Gaming Innovation Group). Together with Hard Rock, GiG will be building a powerful platform with cutting edge design that resonates with the brand’s strong, rockin’ image.

Needless to say, Hard Rock is one of the most globally recognized brand, boasting venues in 75 countries, including 180 cafes; 24 hotels; and 11 land-based casinos. This summer, the company will also reopen the old Trump Taj Mahal, which they purchased last year, as their own rebranded property.

Their casinos are one of the most popular and best rated casinos out there, and so it unsurprising that the company would want to expand its success to the online world. Kresimir Spajic, Hard Rock’s newly appointed senior vice president of online gaming, has released the following statement:

“Hard Rock has an ambitious plan to become a global leader in the international online gaming space. We are confident that, together with GiG, we can disrupt the market, through product innovation and unique user experience.”

Meanwhile, the Malta-based company has come a long way in a very short amount of time from when it launched its very first product back in 2008. Today, GiG has around 9 strong products including Rizk Casino, Betspin and SuperLenny, and has over 700 employees based in over 5 different countries.

Their vision, which is to “To make the iGaming industry an open and connected eco-system, for the benefit of all”, fits perfectly with Hard Rock’s plans of providing their customers with the best possible platform. 

The people behind GiG, on the other hand, are no less excited. Robin Reed, CEO at GiG, said in a statement:

“We are excited to be part of Hard Rock International’s inspiring and innovative plans to become a global leader in the international online gaming space. The online casino will be a stand-out product with the sizzle of the Hard Rock music, entertainment and lifestyle brand.”

GiG has also announced it will be moving the company into a third regulated market, after having initiated the application process for the Casino Service Industry Enterprise License in New Jersey.

Although Hard Rock Online Casino has yet to be launched later on this year, many are anticipating a kick-ass experience. In fact, one of the most popular and reputable online casino review sites on the internet is expecting great things from this casino, and is predicting a rating of 6.8/8.

Other factors it is predicting for this casino are: over 500 games from the biggest platform providers, namely Microgaming, NetEnt, Play’n GO, Quickspin, Yggdrasil and Red Tiger Gaming; VIP Club and Promotions; and a very generous welcome bonus which they presume is going to be a substantial match-up bonus. Why do they think so? Well for starters, as they rightly point out, Hard Rock is not a startup casino. On the contrary, it is super rich!

As for VIPs, they’re guessing that upper-tier VIPs will get trips to Hard Rock hotels around the world as well as front-row seats and backstage passes to concerts. Bur for those who might not be able to subscribe to some special VIP treatment, Casinos.co is almost certain that some trips to hotels and concerts will not be only exclusive to the VIP Club, but would also be available to other players through month-long promotions and weekly deals.

If there’s one thing they emphasized all throughout their Hard Rock casino review, it is that the launch of the online casino will be one of the main highlights of 2018, and one of the biggest disruptors to hit the online gambling industry;

“This is one online casino which we can’t wait to explore. It doesn’t need much hype, because its name alone stirs up excitement in the online gaming community….Will it rock us? That’s one thing we don’t have to guess at. The answer is a resounding: yes.”