Billy Corgan Reveals Who ‘Took Advantage’ Of Grunge Explosion

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Billy Corgan recently discussed a rejected Smashing Pumpkins’ “I Am One” music video and why the band rejected it due to feeling the record label was taking advantage of the Grunge explosion by commissioning it.

“It’s Video Flashback Friday! ‘I Am One’ is the tune, with a video we rejected at the time simply because the record company commissioned it to take advantage of the grrunge explosion. Not sure when or why the footage was shot (obviously at the Metro/Chicago) but the result was essentially buried until 2000.
#smashingpumpkins @smashingpumpkins @chamberdrums @jamesihaofficial @jjjschroeder @jackbass89 #neversayneverrr.”

Corgan also recently wrote on Instagram, “Knowing most don’t read these missives is a somewhat dangerous temptation. Because it does encourage me to speak freely. But let’s be honest: free speech is a rapidly devolving concept, and many are now faced with a historical choice, which is speak your peace and invite anything but, or simply stay quiet and watch the world as you know it disintegrate before what I am consistently told is my untrustworthy eye. As in: ‘Hey mister, what you see happening isn’t really happening. Got it?’

I beg to differ, and hence the conundrum. So let’s just say i choose to speak through my work, and if you can hear what’s actually being said, all the better.

It also occurs to me that the need for othering, occlusion, or what passes nowadays for social shame has been carefully engineered over millennia as a most decided instrument of control. Or, to put it bluntly, what would be the need for such use of force. Or-or as Mick Jagger once said, ‘Why break a butterfly on a wheel?’ Lastly, I would like to illuminate something I said in a recent interview, where I referred to my rejection of the shadow world that is presented to us all as some new kind of Utopia. If you see the world through your window a simple, polemic choice: real or not real, sunny or raining, your humanity should kick in and say ‘It is my wish to know.’ And it’s that wish that comes from your own knowing that makes these choices easy. Break a false dream and you are free. Accept it and you will work at the behest of something unseen. To me, the stuff of nightmares. To others, cold comfort.”

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Brett Buchanan
Brett previously hosted the BWR wrestling and MMA podcast, interviewing pro wrestling and MMA stars like Kurt Angle, Seth Rollins, Quinton "Rampage" Jackson, Bruce Buffer, AJ Styles, Rob Van Dam, Jeff Hardy, Edge, and DDP. After ending BWR, Brett opened GrungeReport.net in May 2009. The site changed its name to AlternativeNation.net in June 2013.  Brett ran Scott Weiland's social media accounts for his final 'Master Blaster' tour in fall 2015 and continued to run the accounts after Weiland's death until July 2016. On Alternative Nation, Brett controls all aspects of the website and reports the day to day news.  He has interviewed members of Pearl Jam, Foo Fighters, Nirvana, Smashing Pumpkins, Soundgarden, Imagine Dragons, Nine Inch Nails, Queens of the Stone Age, Stone Temple Pilots, and The Smiths. Brett has been interviewed by The Wall Street Journal and on the Reelz Channel. You can reach Brett at contact @alternativenation.net