Trent Reznor Reveals How Taco Bell Sponsorship Could Have Killed Legendary 90’s Band

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Nine Inch Nails frontman Trent Reznor discussed the state of the music business in a new Juxtapoz interview.

“The ability as an artist to make money, and to make a living as a musical artist, to be heard, to make an impact, to have a record even be noticed, has shrunk. I think relying on the corporate sponsor, the benefactor, has become more important. We were just talking about how, in the early ’90s, Sonic Youth would not be in a Taco Bell ad. That would have been the end of Sonic Youth. The equivalent of Sonic Youth today, they could be in a Taco Bell ad. They could be sponsored by any number of things that might be distasteful, but it’s also perceived as kind of okay.

It can also become a muzzle of expression, because now you might think, ‘Hmm, I don’t know if I should say this, but do I really want to piss off the person that might be sponsoring the fucking tour?’ We only have a few avenues of revenue and support. Maybe we don’t want to risk pissing them off. I understand it, but I do think that perhaps it is contributing to a dangerous climate where fewer people are speaking up.”

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Brett Buchanan
Brett previously hosted the BWR wrestling and MMA podcast, interviewing pro wrestling and MMA stars like Kurt Angle, Seth Rollins, Quinton "Rampage" Jackson, Bruce Buffer, AJ Styles, Rob Van Dam, Jeff Hardy, Edge, and DDP. After ending BWR, Brett opened GrungeReport.net in May 2009. The site changed its name to AlternativeNation.net in June 2013.  Brett ran Scott Weiland's social media accounts for his final 'Master Blaster' tour in fall 2015 and continued to run the accounts after Weiland's death until July 2016. On Alternative Nation, Brett controls all aspects of the website and reports the day to day news.  He has interviewed members of Pearl Jam, Foo Fighters, Nirvana, Smashing Pumpkins, Soundgarden, Imagine Dragons, Nine Inch Nails, Queens of the Stone Age, Stone Temple Pilots, and The Smiths. Brett has been interviewed by The Wall Street Journal and on the Reelz Channel. You can reach Brett at contact @alternativenation.net