Apache Rose Revive Nirvana Spirit On “Hit Me”


Written by Dustin Schumacher

Apache Rose are simply a band you should have heard about by now. The band holds back nothing and gives everything in their music. I have not heard so much love and feeling in guitar work for such a long time before checking out Apache Rose. As a guitarist, I always listen for little things in that realm. Others may miss what I hear in terms of the guitar work on a given album, but I’m here to say that you just can’t miss the feeling in Apache Rose.

Apache Rose are a Moscow-based Rock band and they are currently putting in the work to start promoting their new single “Hit Me” from the debut full-length album “Attention!”. The album expands on the groove-based rock of their prior singles as the band lean in on their core 90’s influences along with hard rock, punk and metal overtones in equal measure.

Via Apache Rose, they had these awesome words to say about their music and why others should want a piece of the fuzzy pie that they deliver day in and day out: “We wanted to make an album like the ones we love, the one you could listen on repeat. Like Aerosmith’s Rocks, Metallica’s Kill’em All, Sex Pistols’ Nevermind the Bollocks, Nirvana’s Nevermind, Soundgarden’s Superunknown, Stone Temple Pilots’ Core, Arctic Monkeys’ first album. We hope we succeeded.”

Succeed they did! You see, many bands set out to make a record like another band and then what ends up happening is you have another band in the sea that sounds like another band in the sea that sounds like another band. You get where I’m going with this. Thankfully, that’s not the case with Apache Rose. Sure, you can hear influences from track to track, but it’s never done to an extreme by any means. I feel that any influence that you can pick from the band is done very well and very tastefully so.

For an example of influence, in the second track, I hear a lot of Alice In Chains in the vocal work. When we get to about track four, you can hear more of the Stone Temple Pilots vibe, but with all of that said, everyone in the band has their own voice and their own style when it comes to instrumentation.

Overall, the band does their own thing and they do it well. From start to finish the album rips and it makes me wonder how this is their first record because they sound like they have been doing this for years and year based upon the songwriting. I’m not sure of the ages of the members, but I don’t think anyone is any older than their 20s.

To have such a concrete sound so early on in their game is really amazing and it’ll keep moving forward as time goes on. It’s rare to hear such hard hitting and hit making albums at such an early career stage in music, but Apache Rose did it and I can’t wait to hear what is next for the band. Check out “Hit Me” below, which is undoubtably a highlight of the album, about dealing with abuse. It’s a modern day “Rape Me.”

“While “Hit Me” is a song about serious and depressing stuff, it didn’t come out all that sad. Instead it goes into something dynamic and uplifting reflecting the notion that there’s a solution, a way out”, comments Ilya Novokhatskiy.