Gene Simmons Ready To Sell KISS For AI Money?

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Kiss frontman Gene Simmons recently shared his thoughts on the implementation of artificial intelligence in the music industry.

During a new appearance on “Piers Morgan Uncensored“, KISS bassist/vocalist Gene Simmons was asked if he is “excited or worried about artificial intelligence, particularly [as it relates to] the music business.”

He responded (as transcribed by Blabbermouth): “Music business aside, I am concerned about the lack of legislation. When you enter a new, let’s say a new planet, you’re about to land on a new [planet], well, clearly there’s opportunity there, there are minerals and things — all kinds of opportunities. Without rules of the game… It’s like playing sports without rules. Who’s gonna do what? You need some rules that are kind and beneficial to mankind, womankind, transkind, all kinds of kinds. Okay, does that cover everybody?”

He continued: “The problem with AI is not… AI is here, whether you like it or not. So let’s look at it smartly and let’s pass legislation. AI creates a song using my voice, or what sounds like my voice, with a new song, and it sounds just like me and it definitely sounds like that kind of a thing. So when you buy it, who owns the copyright and the publishing, if AI did that? So, is it me, because it sounds like me? You could swear it was me. So these are uncharted [territories].”

He was also asked if he cares if AI uses his voice to create a new song to which Gene said: “We can make a deal.”

This past April, Universal Music had a song called “Heart On My Sleeve”, which used deep-faked vocals from their artists Drake and The Weeknd, removed from the streaming services, claiming in a statement that “the training of generative AI using our artists’ music” was “a violation of copyright law”.