Jennifer Lopez is apparently repackaging herself lately – now as the ambassador for Intimissimi. The singer turned actress turned Ben Affleck’s wife is taking her new position seriously as is evident by the actress/singer’s new photographs.
As per Thirsty For News, Jennifer Lopez is recognized as one of Hollywood’s more prominent stars. She is also a pop culture icon that has transcended many barriers and is relevant in various mediums. Recently, she decided to turn up the heat and become Intimissimi’s newest ambassador.
Intimissimi, is a prominent Italian lingerie brand, and they have recently announced Jennifer Lopez as its newest brand ambassador. With her global appeal, Lopez stars in the brand’s latest spring campaign for 2023, which has just been released.
The campaign features the multi-talented singer and actress modeling a collection of stunning intimate apparel. Drawing inspiration from an idyllic summer in Positano, the ads are a beautiful blend of fuchsia, orange and turquoise, symbolizing the bougainvillea, sun, and Mediterranean Sea, respectively.
“I love Italy — the people, the fashion, the culture, the food and the storied history. When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits and intricate designs,” Lopez said. “I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong.”