Kid Rock Joins RFK Jr. in Viral Fitness Push
Health and Human Services Secretary Robert F. Kennedy Jr. and musician Kid Rock are drawing attention after a workout video featuring the pair went viral, with both men saying the point was to push Americans toward healthier daily habits. In a TV appearance, they framed the clip as part of a broader effort to promote exercise and diet changes they say can unite people beyond partisan politics.
Discussing the intent behind the clip, Yahoo News reported that Kennedy argued roughly “70% of the food that we eat is ultra-processed,” describing many items as “food-like substances” and adding, “It’s not really food. It’s just poison.”
Kid Rock told Fox News the video was made with the hope that it would spread widely, saying he wanted the message to “hit hard” for people who might need motivation to change their habits. Kennedy said the two have known each other for about a decade, and that Kid Rock recently decided to overhaul what Kennedy described as a “famously dissolute lifestyle” by eating better and exercising.
Kennedy also said their conversations went beyond the gym, focusing on a cultural reset around moving more and cutting back on heavily processed foods, while pointing to government efforts involving federally funded school lunches and reforms aimed at improving meal quality for military service members. The clip and interview have also sparked broader discussion, including earlier Alternative Nation coverage of Kid Rock & RFK Jr. posting the workout video as it began circulating online.
Both men emphasised that their central message is meant to be broadly appealing, with Kid Rock saying food and health should be an area where Americans can “put our politics aside” and agree. The viral moment now appears to be feeding into a wider debate about diet, personal responsibility, and what role government should play in shaping public health outcomes.
