Bad Bunny Tops Kid Rock in Super Bowl Halftime Ratings
Early viewership numbers from Super Bowl Sunday suggest Bad Bunny’s official halftime show drew a far larger audience than Turning Point USA’s alternative broadcast headlined by Kid Rock. The competing productions aired during the February 8 game at Levi’s Stadium in Santa Clara, with the alternative show distributed primarily through social platforms and conservative outlets.
TV Insider reported that initial figures for Turning Point USA’s “All-American Halftime Show” ranged from roughly four million views for the first 25 minutes to 6.1 million concurrent viewers on YouTube, depending on the measurement cited, while Bad Bunny’s performance was projected to reach around 128 million viewers.
The report said Bad Bunny’s set featured guest appearances alongside a tightly choreographed production, while Kid Rock’s alternative show included country performers Brantley Gilbert, Lee Brice and Gabby Barrett. Turning Point USA streamed the concert across its own channels, including YouTube and X, and it also aired on outlets such as Real America’s Voice and OAN.
The ratings conversation arrives as Kid Rock has been a frequent lightning rod in pop-culture politics, including recent Alternative Nation coverage in which RFK Jr. was linked to behind-the-scenes support for Kid Rock ahead of the Super Bowl.
For Bad Bunny, the projected audience figure would place his performance among the most-watched halftime shows, trailing only recent record-setting totals. For Turning Point USA, the early numbers underscore the difficulty of building a comparable live audience against the NFL’s broadcast reach and a global headliner.
