Metallica Reveal Why They Tripled Ticket Prices

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Metallica manager Peter Mensch discussed the band increasing concert ticket prices in a BBC interview with John Giddings.

Giddings noted (via Ultimate Classic Rock):

“In the ’90s, we were still living by the old rules. Record sales were still huge, making up nearly 80% of a band’s income … it wouldn’t last.”

Mensch recalled the very beginnings of Metallica’s Napster case:

“When I first heard about Napster I was in this office. We had to find the one person with a PC computer in our office. She typed some stuff in and we saw, I don’t know, 50 versions of ‘Enter Sandman.’

“Was there a sinking feeling that the game was up? Yes… We knew that we were in deep shit.”

Over the next 5 years, album sales dropped by 50% pushing the demand for live tickets “through the roof” according to Giddings.

Mensch commented:

“We hadn’t made a record in years. This is just what we do – we play in front of our fans. Rock bands have always had to bring it to the fans.

“We did some tests in the last couple of years. We realized the top price for a Metallica ticket could be much higher than it used to be, and we charged it – and there was no audience pushback on it.

“Shows that might have made X now made 3X. The ticket price thing has changed everything.”

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Brett Buchanan
Brett previously hosted the BWR wrestling and MMA podcast, interviewing pro wrestling and MMA stars like Kurt Angle, Seth Rollins, Quinton "Rampage" Jackson, Bruce Buffer, AJ Styles, Rob Van Dam, Jeff Hardy, Edge, and DDP. After ending BWR, Brett opened GrungeReport.net in May 2009. The site changed its name to AlternativeNation.net in June 2013.  Brett ran Scott Weiland's social media accounts for his final 'Master Blaster' tour in fall 2015 and continued to run the accounts after Weiland's death until July 2016. On Alternative Nation, Brett controls all aspects of the website and reports the day to day news.  He has interviewed members of Pearl Jam, Foo Fighters, Nirvana, Smashing Pumpkins, Soundgarden, Imagine Dragons, Nine Inch Nails, Queens of the Stone Age, Stone Temple Pilots, and The Smiths. Brett has been interviewed by The Wall Street Journal and on the Reelz Channel. You can reach Brett at contact @alternativenation.net