Bruce Springsteen has been involved in a controversy. His fans had shown their outrage at Ticketmaster after ticket sales for Bruce Springsteen’s 2023 arena tour kicked off, as reported by Variety.
This marks the concept of Ticketmaster’s “dynamic pricing” program, where “platinum tickets”, which can be situated anywhere in the venue, fluctuate in price according to the demand. The high prices are thus “adjusted” to what is believed would be the norm on the re-sale market, but with the extra money being pocketed by the artist and promoter instead.
The reason for the fan fury was that mid-range stubs were going for $4000-$5000, with prices reaching four digits for other venue areas, and this was in the original vendor website, not the re-sale market.
Targets of Ticketmaster’s “dynamic pricing” model, which sees prices for specific ticket categories fluctuate in adjustment to demand, some stubs to see The Boss reached the incredible price of $4000 to $5000.
Ticketmaster had also reacted by defending the practice, linking it to other industries that practice the same models, such as the hotel and airline industries. Furthermore, the platform defended that only a minority (11.2%) of tickets had been sold for more than $1000, with the majority of the stubs going for an average of $260.
Bruce Springsteen’s manager reacts
Fans then turned to Springsteen’s camp for further comments on the situation, which finally arrived through his manager Jon Landau, who defended the ticket prices by saying (via Pitchfork):
“In pricing tickets for this tour, we looked carefully at what our peers have been doing. We chose prices that are lower than some and on par with others. Regardless of the commentary about a modest number of tickets costing $1,000 or more, our true average ticket price has been in the mid-$200 range. I believe that in today’s environment, that is a fair price to see someone universally regarded as among the very greatest artists of his generation.”