Jack White Reveals Why Next Rock Revolution Like Grunge Is Imminent


In an interview on KROQ’s The Kevin & Bean Show on Monday, former White Stripes frontman Jack White was asked about the lack of rock-oriented artists on the bills of upcoming festivals.

White said (transcribed by Consequence of Sound) that the genre is currently missing that special X factor, or what he calls “a wildness.” White discussed how rock has a revolution every decade or so, one of which was the Grunge/alternative rock movement of the 1990’s.

“Rock & roll needs an injection of some new, young blood to really just knock everybody dead right now,” White comments. “I think it’s brewing. It’s brewing and brewing and it’s about to happen. I think that it’s good.”

“Since rock & roll’s inception, every 10 or 12 years there’s a breath of fresh air and a new injection of some sort of what you could I guess call punk attitude or something like that,” he continues. “A wildness. Things get crazy and then they get crazy for a couple years, then they kind of get subtle, and then you gotta wait for the next wave to come through and get people really excited and screaming about it again.”