Maynard James Keenan Reveals Why Bon Jovi Comparison ‘Infuriated’ Him


Tool and A Perfect Circle singer Maynard James Keenan discussed winemaking in a new Vice Munchies article.

Though he seemingly has no interest in spelling out his wines for the mainstream, he faces an uphill battle as a winemaking celebrity. “To be put in the same category with [Bon Jovi, who has a rosé brand] is infuriating,” he says. “No offense to him or Drew fucking Barrymore—get out of the way!” He likens those who slap their names on someone else’s liquid for a money grab to guitarists uninterested in performing or recording their own parts.

Keenan also faces resistance because his wines are subtle. They are not mainstream crowd-pleasers, but beautiful, complex, and restrained—like the inversion of his deceptively heavy music, hiding great power behind seemingly delicate façades. They require careful attention.

He also recounted a story about legendary Brunello producer Gianfranco Soldera.

“The first thing he’ll show you is his wife’s vegetable and flower garden,” Keenan begins. “And if [Soldera] catches you staring over at the tasting room trying to find that bottle you want to add to your collection… the fucking tour is over. Because you didn’t recognize what made his wines unique: These flowers; these bugs; these vegetables…[they’re] what elevates the Sangiovese to be different from any in this area. He’s not gonna tell you that out loud; he’s gonna watch to see if you’re paying attention.”

  • Ugggghhhhh

    Oh, so he’s an insufferable wine snob. Cool story.

    • Cain Unabled

      Or wants credit for working hard and being passionate about something.

    • Coma White

      Go drink your Malt Liquor, and leave the wines to us, hmmm?

  • Phil Truelove

    “I’m mad because I get compared to people who obviously aren’t as deep as I am.”

    Sounds par for the course regarding Keenan.

  • voodoochild1975

    I actually agree. Dude takes wine seriously. That first bottle of Anubis I will confess, I bought for the novelty of it… but all the other bottles I bought from Cadduceus after? Uh, that was because it’s really fucking good wine.

    There is a difference between what he does, his level of involvement, his family history with wine… and others who essentially endorse a wine they like, made by others, that they market as theirs with their name on it.

    No disrespect to Bon Jovi, but what he does is NOT the same thing Keenan does. I can see why he’s a bit pissy about that comparison.

    • voodoochild1975 gg

    • RockRolla

      Bon jovi’s wine has no mention of Bon Jovi at all…it’s called Hampton water I think…. And if I’m not wrong, it gets pretty good reviews. But yeah… It’s made by someone else so totally see it…

  • Corndog

    He loves his whine. Sorry. Wine.

    • Cain Unabled

      It’s from a quote from an article about his whine. It was directly solicited. That’s not what Whine means.

      It wasn’t an out of touch ass complaining on twitter.

      • Corndog


  • Christopher Yurgal

    Riveting article…

  • Christopher Daniel Davis

    I would not buy a wine made by Maynard, knowingly. I do not drink wine that much and also i do not give a fuck if a celebrity makes a wine. Sorry not sorry….
    I would however purchase the new Tool album……..zzzzz