According to NME, Oasis has spoken out about the issue with high ticket prices for their upcoming reunion tour. The band recently announced shows in the UK and Ireland for 2025, their first since splitting up in 2009. Liam and Noel Gallagher invited fans to attend, saying it would be a special event that won’t be shown on TV, but a Blur drummer is definitely ready to see Oasis’ reunion.
To stop people from reselling tickets at higher prices, Oasis worked with the resale site Twickets and said they would cancel tickets sold for a profit. But when tickets went on sale on August 31, many fans were upset to see the prices rise sharply due to something called “dynamic pricing.” This system increases prices when demand is high. Fans were frustrated, and some even shared an old tweet where Liam criticized Noel for high ticket costs.
The issue caught the attention of UK politicians, with Labour leader Keir Starmer calling it “disappointing” and Culture Secretary Lisa Nandy asking for a review of dynamic pricing and resale sites. The European Commission is also looking into whether the lack of warning about the price hikes might break consumer laws.
Oasis responded, saying they didn’t know prices would increase so much. They explained that ticketing and pricing decisions were left to their promoters and management. While they had planned a fair ticketing system with Ticketmaster and promoters, including the use of dynamic pricing to keep regular tickets affordable and stop reselling, the plan didn’t work as expected because of the huge demand. Despite everyone’s best efforts, they admitted it was hard to create the perfect fan experience under these conditions.
“It needs to be made clear that Oasis leave decisions on ticketing and pricing entirely to their promoters and management, and at no time had any awareness that dynamic pricing was going to be used.
While prior meetings between promoters, Ticketmaster and the band’s management resulted in a positive ticket sale strategy, which would be a fair experience for fans, including dynamic ticketing to help keep general ticket prices down as well as reduce touting, the execution of the plan failed to meet expectations. All parties involved did their utmost to deliver the best possible fan experience, but due to the unprecedented demand this became impossible to achieve.”
